Hotstar app data
This leads to high engagement and, in turn, high retention rates. My team strives to provide viewers with enhanced personalization and the best discovery and recommendation experience. Standardizing and Understanding Our Data as We GrewĪs our director of product, I am responsible for driving growth and user engagement. Luckily, we were able to partner with Amplitude to solve these challenges. With this growth, we had three challenges in front of us: to improve our data governance, make sense of all the data we were collecting, and harness that data to increase user stickiness in multiple markets. Today, Disney+ Hotstar is India’s most popular streaming service with more than 300 million users. We recently launched the integrated product in Indonesia and are poised to expand the offering to Malaysia, the Philippines, and Thailand. In 2019, we were acquired by Disney and rebranded as Disney+ Hotstar. Launched in 2015, Hotstar quickly gained popularity with Indian audiences and expanded to serve expatriate communities in Canada, Singapore, the United Kingdom, and the United States. The easier it is for viewers to discover content that matches their tastes and preferences, the more engaged they become with the service. Rather than passively flipping through channels that feature scheduled programming, viewers scroll through live and on-demand options, picking favorites and taking chances on new content from around the world. Streaming has transformed the way people watch television.